We may be tempted to fall short from creativity because we have our hands tied with being consistent with what we sell and the prosperity derived from the status quo; dreading the “waste of time and money” that could result from trying. Truthfully, lying comfortably on our success and hoping things will forever stay the same ought to be our greatest fear instead. Innovation often demands risk-taking, so it is the survival of your business wealth.

Nonetheless, if one runs from a challenge, challenges will eventually seize the runner. The second trial may be tougher than the first.